Privacy Policy & UK GDPR Notice
1. Executive Summary & Core Principles
Vantage is a commercial intelligence service operated by Tinybigideas. We compile periodic market digests, mystery enquiry reply benchmarks, and publicly available pricing analysis for high-value independent businesses across South Wales.
Our service is strictly built on four core privacy safeguards:
- We report on businesses, not individual consumers: We do not collect, process, or sell consumer personal data, couples’ contact details, or staff members' private personal data.
- Publicly available commercial data only: All pricing, directory listings, review totals, and website changes analyzed are published publicly by the businesses themselves.
- Zero tracking cookies on this site: Our marketing website uses zero tracking cookies, zero analytics scripts, no pixels, and no database logins.
- Lawful basis of Legitimate Interests: All competitor benchmarking is conducted under UK GDPR Article 6(1)(f) with a formal, written Legitimate Interests Assessment (LIA) available upon request.
2. Data Controller Information
The Data Controller responsible for the processing of business intelligence gathered by Vantage is:
Location: South Wales, United Kingdom
Email: craig@tinybigideas.com
3. What Information We Gather & Why
Vantage gathers intelligence strictly relevant to B2B market transparency and customer response benchmarks:
| Category | Sources | Purpose & Handling |
|---|---|---|
| Published Business Pricing | Public websites, wedding directory listings (e.g. Bridebook, Hitched), public promotional flyers, wedding fair exhibitor guides. | Used to calculate regional average pricing, price structure shifts, and transparent market comparisons. |
| Mystery Response Benchmarks | Lightweight mystery enquiries submitted via public email or website contact forms (maximum 1 enquiry per venue per quarter). | Measures response speed (e.g. hours to initial reply) and availability of pricing information. We strictly never book viewings, hold dates, or take appointments. |
| Public Reviews & Reputation | Public review aggregators (Google Maps, Facebook business pages, public wedding portals). | Summary review counts and average ratings. Reviewer names, guest names, and couples' personal details are strictly stripped and anonymised. |
| Direct Client Communications | Emails initiated by prospective or subscribing clients via mailto: links. | Used solely to deliver subscribed digests, provide review calls, and conduct subscriber administration. Never shared with third parties. |
4. Lawful Basis: UK GDPR Article 6(1)(f) Legitimate Interests
Under the UK General Data Protection Regulation (UK GDPR), we rely on Legitimate Interests as our lawful basis for gathering and compiling business intelligence.
Legitimate Interests Assessment (LIA) Three-Part Test:
- Purpose Test: To foster fair commercial transparency in local regional markets, enabling independent business operators to benchmark their customer service response times and pricing presentation against regional norms.
- Necessity Test: Gathering public market pricing and calculating aggregate response delays cannot reasonably be achieved without observing publicly accessible channels and conducting occasional mystery enquiries.
- Balancing Test: The processing presents minimal or zero intrusion into individual privacy. We do not evaluate individuals or employee performance by name, we strip reviewer identities, we do not waste operational staff time by holding dates or scheduling site viewings, and all reports are compiled at business-entity level.
A copy of our full written Legitimate Interests Assessment is available to any interested venue or business owner upon written request to Craig Thomas.
5. Website Cookies & Tracking
The Vantage website (vantage.tinybigideas.com) is a static website hosted without tracking mechanisms:
- No analytics cookies (we do not run Google Analytics, Meta Pixel, or hotjar).
- No third-party advertising scripts or beacons.
- No contact forms storing personal data in an online web database.
- All font assets and brand vectors are self-hosted directly from our server, preventing third-party IP address tracking.
6. Data Retention & Security
Mystery enquiry response metrics and historical pricing snapshots are stored in secured, encrypted environments solely for the purpose of generating rolling historical benchmark charts. Client contact details are retained only for the active duration of the monthly subscription and for necessary UK tax accounting records.
7. Your Rights Under UK GDPR
Under the UK GDPR and the Data Protection Act 2018, business owners and individuals possess statutory rights including:
- Right of access: The right to request confirmation of data held regarding your business entity.
- Right to rectification: The right to request correction of inaccurate public pricing data or directory links.
- Right to object: If you are a business owner and wish to request exclusion from our quarterly response speed mystery benchmarking, you may exercise your right to object at any time by contacting us directly.
8. Contact & Formal Enquiries
For any queries regarding this Privacy Policy, our Legitimate Interests Assessment, or our benchmarking protocols, please contact:
Craig Thomas
Tinybigideas
Email: craig@tinybigideas.com